Gulf State Park


Social Engagement Campaign

#MoreThanTheShore is a proposed social media campaign for the Gulf State Park on Alabama's Gulf Coast that would encourage park guests to post their memories online, creating User Generated Content that the park could then use to promote the various activities it offers. After posting, guests would receive a commemorative tote bag. 


The design for this campaign centers around the many ecosystems that the park houses (dunes, forest, lakes, and gulf). The badge highlights the ecosystems using 3 main colors that reflect the beautiful sunsets that paint the Alabama sky. Using the badge design as a guide, I created corresponding posters, selfie spots, and paddle board wraps. 

*Images produced by Steven Gray Photography