The Mercantile Hotel
Branding
The Mercantile New Orleans hotel is an all-suites refined boutique hotel located in the heart of the historic Warehouse/Arts District in New Orleans, LA. As the lead graphic designer at Innisfree Hotels, I lead the visual branding effort for the boutique hotel. The building is full of soul and timelessness which we wanted to reflect in the materials.
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#Unlocknola
Guest Engagement Campaign
Guest engagement campaigns incentivize guests at the Mercantile Hotel to produce and share content about their New Orleans experiences on their personal social platforms. Using the #UnlockNOLA hashtag makes it easy to track guest content, then brand it and share it on The Mercantile Hotel social media pages.
To accomplish this goal, I created a watermark to brand the images as well as materials to promote the use of the hashtag on property.
I wanted to take the mark a step further to make a truly unique instructional postcard by creating a custom lettered illustration (inspired by Nick Misani's "fauxsaics").
