The Mercantile Hotel
The Mercantile New Orleans hotel is an all-suites refined boutique hotel located in the heart of the historic Warehouse/Arts District in New Orleans, LA. As the lead graphic designer at Innisfree Hotels, I lead the visual branding effort for the boutique hotel. The building is full of soul and timelessness which we wanted to reflect in the materials.
Guest Engagement Campaign
Guest engagement campaigns incentivize guests at the Mercantile Hotel to produce and share content about their New Orleans experiences on their personal social platforms. Using the #UnlockNOLA hashtag makes it easy to track guest content, then brand it and share it on The Mercantile Hotel social media pages.
To accomplish this goal, I created a watermark to brand the images as well as materials to promote the use of the hashtag on property.
I wanted to take the mark a step further to make a truly unique instructional postcard by creating a custom lettered illustration (inspired by Nick Misani's "fauxsaics").